Flower Industry and Flower Shopping in India
With the ever so rising demand of fresh flowers not only within India but also in the World, the floral business in India is developing at a rapid pace. It is one of the fastest growing businesses of India right now. Many businesses are dependent on the flower industry such as perfumes which give a natural fragrant touch to their final products and the consistent quality creates confidence in the minds of the people about their products.
It is used in other industries as well such as medicines, foods etc. The Government of India is also promoting the cultivation of flowers in India. Indian authorities believe that India will become one of the biggest flower exporters in the world with a very short span of time. Even though Indian farmers say that they do not have enough facilities and resources to grow on a large commercial basis, things are changing on a day to day basis and advanced technology, seeds, cultivation methods are being taught and adopted by farmers today to keep up with the ever so increase in demand of fresh flowers.
Greenhouses have become very common nowadays and in such a controlled and monitored environment, the output of the flowers are of a higher quality and better yield of flowers.
India has started to export flowers to different countries of the world on a large scale. Florist industry provides employment on a large scale and is a major source for foreign exchange.
Nowadays many buyers are purchasing flowers through online website for delivery of fresh flowers. Online sales have started to increasing 10 fold in the past 5 years and will tend to increase as the years roll on. Buying flowers online has made it very convenient for the sender to conveniently go online on his mobile or laptop and with a few clicks choose his bouquet, add gift items such as cakes and chocolates along with his fresh flowers and have them delivered online within a few hours. The online shopper can also save on bouquets by using certain coupon codes that are floated online to indulge and propagate online buying of flowers. Statistics state that when a buyer uses his credit or debit card to buy online, there is tendency to buy higher priced bouquets as to when compared to buying it offline. This has encouraged online sellers to introduce a variety of offers and products that give a visual opportunity to the online shopper to buy a variety of products.
Flower portal such as May Flower, offer the user a high end experience of buying flowers at the convenience of their homes on any device, be it a mobile phone or a laptop or a tablet and with a few clicks, flowers and gifts are booked online and delivered at the schedule date.
Process of Flower Export
Floral Industry is one of the major industries in many developed and developing countries across the World. Floriculture dates back to the late 1800’s and it all began in England where flowers were grown in large numbers in vast various estates. Coming to the present, it is a more dynamic, multinational and fast paced industry that has achieved massive growth rates in the past few decades. From USD 3 Billion in the late 50-60’s to over USD 100 Billion by the end of the 1990’s.
What constitutes a floral industry are the source being the growers, the distribution channel mainly the wholesales and the final delivery of flower bouquets being the retailers. There has been a major move to get rid of the middleman to speed up and make cost efficient transfer of flowers from growers to retailers and thereby reducing costs up to a considerable amount.
Transportation of flowers are sent in cardboard boxes. These are flat rectangular boxes and can accommodate large amounts of flowers and can be easily fitted in smaller aircraft and other transportation modes. Some flowers cannot stay without water for such longer periods of time and for these flowers such as orchids, these are attached with tubes that contain enough water at the base of the stem to last the journey so that it reaches the final destination fresh and sturdy. Some flowers that require even more water, are transported in buckets of water to keep the freshness quality throughout the journey. Flowers are either transported via air directly to wholesalers or retailers, or they are sold at nurseries or directly to consumers via mail order by selling them online. Flowers are also graded and sent out before reaching the final retailer.
The epicenter of flower production and the majority of flower consumption has been Japan, Western Europe, America. Major consumer markets consist of United States, France, United Kingdom, Germany, Italy, Japan and Switzerland. Netherlands continues to be the major center of production of the floral market and many varieties of flowers are supplied online to international countries. Recent figures show statistics as over 10 billion blooms grown by Dutch growers. Sending flowers hasn’t been easier with flowers coming in across the World practically on a daily basis. May Flower gets imported flowers at its store many times and most elite customers order online delivery of such flowers often in Mumbai and other cities in India.
Due to lower labor and better climate and soil conditions, there has been a shift of flower industry from Netherlands. Netherlands has been more into trading of flowers and a shift of focus has been done from growing. New centers of flower production are Colombia, Ecuador, Ethiopia, Kenya and not surprisingly India. India has major exports of roses and you will be surprised at the amount of roses and quality of roses that are exported from India. Many countries import roses from India which are almost north of 4ft tall with blooms that are as big as a tomato. Indian growers are using technology and newer marketing methods to grow, preserve and transport from green houses to final destinations in cold storage containers. May Flower gets these roses often which are exclusive to May Flower for their online customers who buy and send flowers across Mumbai very often and other cities as well.