Future of Flower Industry in India

Future of Flower Industry in India

The Floral Industry is one of the fastest grown and major commercial businesses of India and due to the increase in awareness and high demand, flowers are predominantly becoming one of the fastest growing commodities in the Indian society. Flowers were never cultivated on a commercial basis a few decades ago but a recent shift in the situation has made flower cultivation grow multi-fold and flowers have become an essential of man’s religious, social and various other uses in a man’s life. Flowers are now cultivated and traded on a commercial basis and in some regions they are only exported to other countries of the World due to high demand and high value.

Seeing the potential and growth factor of the flower industry, more and more people are starting floral businesses in India. The major metro cities in India are major contributors to the growth of floral industry in the Country.

Large scale exports of flowers from India and high volume purchases by florists of India are some of the leading factors contributing to the enhancement of scope of the floral business in India. India having over 70% of agricultural land, has many growers adopting modern methods of cultivation to grow flowers in better environments that eventually contribute to higher yield and output quality of flowers in India. Flowers are so much in demand in India that the local growers are unable to fulfill the demand during wedding seasons. Exports of India flowers are very popular and the rose from India is very popular among many countries of the World.

Recently, Online Flower delivery has become the norm and most major florists are using this portal to enhance their sales and get orders for bouquet delivery online from any country of the world. Users can log into their website, choose their bouquets and deliver fresh bouquets with same day delivery done by major florists in India. May Flower being one of the pioneer in Mumbai, who started their online portal over a decade ago, today delivers flowers on a regular basis to most of the countries regions having customers coming from USA, UK, Singapore, Australia and many other countries.

The western culture of sending flowers for almost all occasions has been slowly being adopted by Indian culture and nowadays there are those who prefer to send fresh flowers online along with other gifts. Flowers are presented from the time a person is born up to the time a person dies and different styles and colors are sent for such occasions.

Flowers are not only used for decoration in events such as weddings which is the major industry in India but nowadays flowers are being used for juices, fragrances, adding flavors to certain foods etc. Flowers are also being used to extract certain elements used in medicines.

From the above one can see that flower cultivation is on the rise and will soon make India the number 1 flower cultivator in the world.

The Process of Flower Export

Process of Flower Export
Floral Industry is one of the major industries in many developed and developing countries across the World. Floriculture dates back to the late 1800’s and it all began in England where flowers were grown in large numbers in vast various estates. Coming to the present, it is a more dynamic, multinational and fast paced industry that has achieved massive growth rates in the past few decades. From USD 3 Billion in the late 50-60’s to over USD 100 Billion by the end of the 1990’s.
What constitutes a floral industry are the source being the growers, the distribution channel mainly the wholesales and the final delivery of flower bouquets being the retailers. There has been a major move to get rid of the middleman to speed up and make cost efficient transfer of flowers from growers to retailers and thereby reducing costs up to a considerable amount.
Transportation of flowers are sent in cardboard boxes. These are flat rectangular boxes and can accommodate large amounts of flowers and can be easily fitted in smaller aircraft and other transportation modes. Some flowers cannot stay without water for such longer periods of time and for these flowers such as orchids, these are attached with tubes that contain enough water at the base of the stem to last the journey so that it reaches the final destination fresh and sturdy. Some flowers that require even more water, are transported in buckets of water to keep the freshness quality throughout the journey. Flowers are either transported via air directly to wholesalers or retailers, or they are sold at nurseries or directly to consumers via mail order by selling them online. Flowers are also graded and sent out before reaching the final retailer.
The epicenter of flower production and the majority of flower consumption has been Japan, Western Europe, America. Major consumer markets consist of United States, France, United Kingdom, Germany, Italy, Japan and Switzerland. Netherlands continues to be the major center of production of the floral market and many varieties of flowers are supplied online to international countries. Recent figures show statistics as over 10 billion blooms grown by Dutch growers. Sending flowers hasn’t been easier with flowers coming in across the World practically on a daily basis. May Flower gets imported flowers at its store many times and most elite customers order online delivery of such flowers often in Mumbai and other cities in India.
Due to lower labor and better climate and soil conditions, there has been a shift of flower industry from Netherlands. Netherlands has been more into trading of flowers and a shift of focus has been done from growing. New centers of flower production are Colombia, Ecuador, Ethiopia, Kenya and not surprisingly India. India has major exports of roses and you will be surprised at the amount of roses and quality of roses that are exported from India. Many countries import roses from India which are almost north of 4ft tall with blooms that are as big as a tomato. Indian growers are using technology and newer marketing methods to grow, preserve and transport from green houses to final destinations in cold storage containers. May Flower gets these roses often which are exclusive to May Flower for their online customers who buy and send flowers across Mumbai very often and other cities as well.

Flowers and their Months

The biggest problem all of us face when deciding on birthday or anniversary gifts is the issue of personalisation. Amongst so many gifts wrapped and decorated with utmost thoughtfulness and love, it is easy to not be noticed if you are planning for something similar. The criteria to avoid being lost in the crowd is to stand out every time. January anniversaries should receive gifts completely different in form and spirit than those for May birthdays. June farewells get a different splash of lovely colours than the ones celebrating October festivals. With the option to order flowers online, this is exactly what you’ll be offering with each gift.

Send flowers to Mumbai without any hassles and at cheapest prices

If you are living in large cities like Mumbai, flowers might not be your first choice for a gift. The idea of travelling to secluded parts of the city in search of the nursery which caters to your choice of flowers, only to be told they have the flowers, but of colours which don’t appeal to you or the receiver, is a big letdown. People have therefore turned towards a choice of a gift more easily available, even if it is not the gift you envisioned giving. With online services to send flowers to Mumbai becoming relevant and widespread, this problem is soon taking the backseat. Online flowers shops ensure the largest variety of flowers to choose from at your convenience, right from your room with a few clicks only. Furthermore, all these flowers come in a wide range of different colours according to your preferred month of ordering them, thus making sure you always get your desired specimen without fail.
The efficiency with which you can send flowers to Mumbai is also a big step in bringing back flowers as the perfect gifts for any occasion, since you can just order your pick and reach the party, not worrying about the fact the flowers won’t turn up eventually.

Online delivery of flowers and how it makes the task of buying flowers easy

The business of flower delivery is one of sensitivity and efficiency. Colour coding flowers according to the months is a proud feat in the field of online delivery of flowers, as this ensures freshness and innovativeness in the simple gesture of gift giving. By accessing the facilities available if you order flowers online, this becomes a simple task, however. Even if you can’t be decisive enough about which colours would best suit the month of the occasion, you can always ask for help. In that case, we will suggest you the best possible options of colour coding your order accordingly and you just have to order if it seems perfect to you.
The prices for online delivery of flowers are, however, strictly adhering to the standard market prices. Moderate prices are another attractive quality which persuades people to order flowers online.

Carnations in January roses in February, and orchids in May, the surprises which become possible if you order flowers online will make sure your gifts remain memorable for a long time. Make your gifts the most awaited ones, by infusing thoughtfulness with the penchant of amazing everyone, and become the hero of every party, every time.

Tulip Garden Srinagar

Popular Flowers Festival of India

Festivals of flowers are very popular among the people of India. There are a number of festivals held in various parts of the country. Tulip festival is one of the most popular flower festivals in India. The festival is a great way to capture the flowering tulips of Kashmir as Srinagar has Asia’s largest tulip garden.

The Tulip Festival displays a large variety of tulips. Large number of tourists comes to the venue to catch the sight of these beautiful tulips. The festivals also feature a number of cultural programs, sale of local handicrafts, Kashmiri folk songs and other forms of arts. On visiting this festival, you will also be able to taste traditional cultural Kashmiri cuisine.
The Tulip Festival is held in Indira Gandhi Memorial Tulip Garden in Srinagar, Kashmir. Located in the foothills of Zabarwan range, it overlooks the Dal Lake and offers a breathtaking sight.
One of the best garden to visit in Month of April in Srinagar, Tulip Garden is located in Siraj Bagh area, covering the banks of Dal lake with a colorful carpet of flowers. With an area of around 12 hectares, it is also known as the largest tulip garden in the whole of Asia. The famous Tulip Garden in Srinagar was created in the year 2006-07 by the chief minister of the state, Mr Ghulam Nabi Azad. This was done in order to boost tourism in the Kashmir valley. Flaunting hundreds of varieties of Tulips, the enchanting garden sprawls over the foothills of Zabarwan mountain ranges, overlooking the picturesque Dal Lake.
Owing to such a huge spectrum of tulips, the garden acts as a tourist magnet, especially during the blooming months of the flowers. In order to watch the largest collection of freshly germinated colorful tulips, one must schedule his visit between the months of March and May. To the delight of florists, the concerned department of the state also organizes a Tulip festival during March-end every year. Thronging a large number of tourists, the Tulip festival in Srinagar is considered to be amongst the biggest of the events.
Tulip festival in India is south Asia’s largest Tulip festival that has been named after the Indian prime minister of India, the late Indira Gandhi. Tulip festival takes place during the months of March and April and is the prettiest festival that takes place in Kashmir at the Siraj Bagh Chesmahsahi in the capital city of Srinagar. It is known as Indira Gandhi memorial garden. This blooming festival is a real treat to the eyes as the garden is spread over 5 hectares of land at the foothills of Zabarmwan near the Dal Lake.
The garden boasts of 60 varieties of multi-coloured tulips. It resembles a beautiful carpet that has hundreds of colors and provides a heavenly view to the thousands of visitors, national and international. Around 2 million tulip bulbs bloom here and proudly display their beauty to the tourists. The view is simply magnificent and has countless delicate beauties lined in rows to dance with the wind in front of the tourists.
Celebration
The festival was started in 2007 to promote tourism and has been quite successful in attracting people from all over the world. With the onset of spring, people throng to the place to get a view of this magnificent place. Officials here organize various other events along with the tulip festival and provide business for handicrafts for the local craftsmen, offer a wide variety of folk dances and songs that the visitors love to watch. One can also enjoy the different Kashmiri cuisine that is prepared locally and is a favorite among the tourists.
Kashmir is famous for its natural beauty and with the tulips the beauty is enhanced manifolds. Today, tourists are demanding to open the garden ahead of the fixed time and enjoy the view for a longer time. New varieties and new things keep on adding each year. The Tulip festival in Kashmir has been well accepted by the tourists and has become quite an attraction for tourists who love to visit the scenic place of Srinagar.

Kaas Plateau – Valley of Flowers

Maharashtra’s answer to the Valley of Flowers, Kaas Plateau comes alive after the rains when the entire region is carpeted with flowers. Located 35 km from Mahabaleshwar, the plateau spread over 1000 hectare is a visual treat till October when the bloom lasts.

The name ‘Kaas’ originates from the Kaasa tree. The leaves of the tree turn red from green as it matures. During the month of March the tree sprouts white flowers.The plateau is known as Kaas Pathar in Marathi language. The plateau is full of wild flowers during the months of August and September and the blooms last for about two to three weeks.The whole plateau resembles a carpet with flowers of every hue from the colour spectrum. More than 450 different species of flowers, orchids and carnivorous plants such as Drosera Indica are found in Kaas.
Due to its beauty it attracts many tourists, scientists and nature lovers. Major portion of the Kaas Plateau is a reserve forest and it has received World Natural Heritage Site tag too.
Kaas Plateau was formed by volcanic activities and is covered by a thin soil cover as a result of which, no vegetation thrives in the region. Having peculiar volcanic rock soil, the plateau has become home to many endemic species of plants – those that can only survive in this region. It was absolutely amazing to see so many different flowers with the slightest differences in hue, making the plateau a Technicolor carpet. This area comes under very high rainfall zone. Due to this, the flora and fauna of the region is unique and endemic. Its unique ecological features make Kaas one of the hotspots of biodiversity.
 
Best time to visit Kaas Plateau
Trekking through the flower covered plateau is a gratifying experience. However, there is nothing much to do except taking lazy strolls through the meadows. Best time to visit Kaas Plateau is after the rains till October end. Many people visit Kaas during the rains; however, the plants bloom only in late August to September. Kaas also has around 33 endangered species. These species are only found in rocky lands and are on the brink of extinction due to the changes in climatic and geological conditions.

Taking Care of Flowers during Summer

It is the peak of Summer and this year the heat has been extremely erratic and temperatures have reached high degree’s than usual across India.  Us humans are barely being able to survive these temperatures, hence one can image how this would affect fresh flower arrangements.

Flowers go thru a long journey after being harvested and packed at the growers to being transported to florists who trim, clean and store them in water.

The journey from the farm to the retail shop is one which is faced with extreme heat and long periods of time without water. In moderate temperatures, this is not a problem but flowers such as roses, lilies etc do take a toll upto the time they reach the florist shop.

Once they are fed with water and kept at a moderately acceptable temperature they do regain most of their lost appeal and tend to remain this way thereby allowing them to be put in an arrangement or bunch and delivered to the end recipient.

A person who receives a bouquet has to then take care of the flowers to maintain the freshness and beauty so that he or she can enjoy the flowers for a few days. They can follow a few steps and tricks to pro long their bouquets.

One should remove any dead leaves from the stems of the flowers as these hold certain bacteria and organisms that can shorten the life of the flowers.

Spraying your flowers with water will only work for a few varieties of flowers and may end up damaging your flower. Flowers such as roses, orchids benefit with a light spray on the petals of flowers. Other flowers will not benefit the same way.

Every bouquet of flowers should be cut at the base every 2nd day at a slanting angle to keep them fresh and water should be changed as well at the same time. Re-cutting the flower stems submerged in water helps as well. Some will recommend cutting them in lukewarm water but that is not beneficial for all flower varieties. Always make sure the bottom of the stem has a more whitish look rather than brown or black. If it is not drinking enough water it will show darker colors.

Always keep flowers away from sunlight or any source of wind or air such as a fan. These will shorten the life of your flowers tremendously. Whilst natural light is necessary for growth, direct sunlight or any extreme source of heat will damage the blooms.

One can easily remove dead petals of flowers such as roses by simply plucking them with your fingers and thereby enhancing your look of your bouquet.

Hand bunches should be immediately removed off their wrapping paper and put in a vase full of water. At May Flower we provide each hand bunch with a wet cotton soaked in water so the bunch will be hydrated for a few hours till it is delivered to the receiver who has enough time to put it in water.

Arrangements in floral foam tend to drink in a lot of water so one should make sure that water is put in the container atleast twice a day till it just about overflowers.

These are some of the tips we follow for our customers in Mumbai and other cities in India where temperatures reach really high degree’s.

Pros and Cons of Choosing a Florist Online

This is the time, when every business doing its operations online, among the other available businesses, florists also come to serve the needs of the people online. There is a great convenience of buying the flowers online and get it delivered to other corner of the world from other corner of the world. The flowers have reduced the distance of the beloved ones through the availability of online florists, as in early day, people were unable to send the flowers to their dearest and nearest ones just because of the non-availability of the online florists. Now the florists are present, and they are offering the high level of the services to the people and they are facilitating the people in delivering the flowers. In this way, this is the time, when everyone can send the flowers on different occasions available like Valentine’s day, Mother’s day, birthday, Weddings, Anniversaries, or to the cultural celebrations, in all ways, flowers are the best options available to the people in serving the people.

People are forced to send the flowers online due to the lots of available benefits and advantages, which are discussed below. The first advantage that anyone can feel is the convenience of delivering the flowers online. One can easily send the flowers to any part of the world, and this is the best advantage, that anyone can get. This also means that you can order the flowers to be delivered from your house, office, or while you are in hurry and want to send the flowers at once to your dearest and nearest ones, in this way, your flowers will be delivered to you with the convenience of online flowers shop.

The second advantage that a florist can get is the availability of the abundance of the customers, and along with this, florists have the different varieties to choose from, and they also have different floral arrangements, bouquets, and different floral arrangements for the different events. In this way, you can enjoy the every arrangement available by the florists and you can deliver the best florists arrangements available, in this way, this is the best thing, you can enjoy by the florists.

Third benefit, you can get from the florists is the advantage of stable prices as compare to the local florists. The prices of the online flowers are less due to the overheads, and besides, such businesses are more likely to have a set price for the floral arrangements and bouquets.

Another benefit of choosing the florist is that one can send the flowers across the world with the availability of the local florists. This can be a quite difficult thing for the local florists individually to send the flowers to anyone to any part of the world. The online florists remove the differences of time zones and can find a suitable florist.

Flowers – The Right Impression at the Right Time

Ordering flowers always bear the fear, mystery, and uncertainty. We always take into consideration the fear in to our mind that will our flowers to be fresh at the time of delivery to our doorstep, in this way, what comes into our mind to keep this into our mind, when it comes to choose the florist for the flower delivery. Can florists serve you to offer the fresh flowers, and timely delivery of the flowers? There are lots of things, which we need to keep into our mind to remove the mystery from the flower delivery.

Why To Hesitate To Purchase The Flowers?

It is unthinkable that anyone would feel resistant to purchase the flowers from the florists shop, by keeping that thing their mind that they bought the flowers thirty  years ago, and now this is the time, when presence of new technologies and latest arrivals enable you to determine the best pathway of choosing the right flower bouquets. Now the florists have availability of the latest technology, and strong networking worldwide, which enables them to deliver the flowers to any corner of the world, in this way, flowers make a stronger impression of living. Flowers fill the senses with the colors, scents, beauties, colors, emotions, and grooming atmosphere. Every time you walk near the flowers, you always feel the difference, and you determine the reliable ways of having the best parts of the services.

Why People Link Flowers With The Bad Impression?

Some of the gifts can be inappropriate or miss-interpreted, but here we need to consider that flower needs to versatile and unique. You can offer the flowers to the sweetheart, grandmother, mother, sister, father, neighbor, employee, boss, and even someone you wish with no regret.

When we live in Moscow, Russia, Flowers are the solid tradition to bring, when someone receives invitation for the dinner, even though, this is the common place to enjoy and get entertained, but this is always thought to consider as a best tradition, and they never triumph the one receiving them. Flowers open the heart, melt the ice, and make an mistakable statement of appreciation and affection.

Flowers Are Can Be Used For Everyone Not For Women Only:

Is there any sort of Masculine flower arrangements? Here is the thinking that, Flowers can be the masculine, yes, you can send the guy roses. Ho wont wonder about what is happening and what is to be happened. Once you will offer the flower to him, he will receive the flowers with the sense of affection and love, and he will absolutely get impressed with the plenty of affection and appreciation. Flowers are the gifts, which never arise any sort of jealousy, but it increases the love.

This would not be wrong to say that flowers are such the gifts, which create the harmony and make a wonderful apology, so always offer the best gifts to your nearest and dearest friends, so you can find the best and remarkable impression.

There are lots of events like birthday, religious events, Valentine’s Day, mother’s day, father’s day, sister’s day, and lots of other events.

Flowers for a Typical Indian Wedding

Flowers for a Typical Indian Wedding and Functions

Weddings have been organized on a daily basis but wedding functions in a family do not take place daily. There are many people who need the help of wedding planners to arrange the functions. Flowers are the best way to organize functions and make the atmosphere fresh and sweet smelling. Flowers are not used in dozens but in kilograms. A lot of flowers are needed to decorate the complete place where the wedding is to take place, the hall or church, etc.

The flowers have to be:

• Fresh
• The exact same color ordered
• Be in time before the function for decoration
• Flowers should be real

Asians plan weddings in a different way. All those Asians who live abroad and need to plan weddings in the same way as if in their homeland  have to get weddings planned in a homely way; wedding planners are consulted. The most well known wedding planners are hired at very high rates. These wedding planners cannot be afforded by all the families. Those who afford them can also order flowers to be shipped for the wedding. Wedding flower choices are according to the different colors of flowers that are ordered for each day:

Flowers for the Dholki function

For the function of the Dholki beautiful garlands of pink color are usually ordered. The flowers preferred are normally Pansies.

Flowers for the Mayoon Function

For the Mayoon function yellow flowers which are known as ‘Gaenda’ are shipped over. These flowers are used for decorating the house as well as the bride.

Flowers for the Mehndi Function

The Mehndi function is a function that is celebrated at a much larger scale in comparison with the previous two functions. Garlands and beautiful necklace made up of yellow flowers mixed with jasmine or roses are made. Jewelry of flowers like earnings, necklace, hair band, bracelet, ring, etc. are made and used by the bride.

Flowers for the Wedding day

The flowers chosen for the wedding day are usually the ones that are of the color of the dress of the bride. Normally red, pink, orange or any other bridal color of flowers is used to decorate the stage. Red roses are normally the most used color on this day. Rose petals are also used to receive the groom’s family. The petals in a large number are showered on the groom and his family and guests on their arrival to the brides place.

Flowers for the Reception

The flowers used on this day are normally in contrast or of the same color as the brides dress. Colors like fuchsia, light blue, sea green, etc. are normally used to decorate the stage and the surrounding place.

Generally the flowers that are used all over the area in which the functions are arranged include stands of flowers. These stands are as high as eight feet to being as low as one and a half foot. The flowers are used according to the demand of the customer.

With the use of flowers at different times on a wedding function, one thing must be noted that all the Christian brides need to have a special bridal bouquet. All the bridesmaids also carry bouquets. The flowers have to fresh and neatly made into hand bunches that are easy to carry. A few brides like to wear garlands on their heads. The special flowers that are used for wedding arrangements have to be fresh and without thorns. It is important to have a good system of management to plan and arrange weddings across the world in a special way.

Wedding functions bloom when fresh flowers are added to the venue. All those people who have ever used flowers for decoration know the sweet smell that fills the atmosphere and leaves a very pleasing effect on all.
To order flowers online for marriage, visit us at Mayflower.in

Flower Auction – Holland

Flower Auction in Holland

The Netherlands became the birthplace of the floriculture sector more than a century ago. In recent years, however, horticultural production has been increasing outside of Europe. It’s a trend that will continue in the coming years. The horticultural world is becoming increasingly internationalized, digitized and virtualized.

The unique combination of specialized growers, collective trading platforms and specialist traders in sales and distribution create a cast-iron international supply and marketing system. Professional transport organisations strengthen the logistics function within that system.

Co-operation between all these parties is the powerful instrument that makes the competitive position of the Dutch horticultural industry unique. It makes Flora Holland the gateway to international trade.

The most beautiful ideas flourish with sound knowledge.One seed out of the ground, comes to realization on the web.The better you sow, the better the harvest.

Flora Holland

Flora Holland is a co-operative organisation of and for growers of horticultural products. As a sales organisation, we are expanding a strong international trading platform in the interest of our members. The exceptional combination of our market places and sales support services allows us to help growers in doing business with their customers.
We focus on achieving maximum returns for our members by contributing to high sales revenues at low sales costs.
In the short and long term. Our ambition is to use our services to improve the market position of our members by:
• expanding an international service network to bringing together supply and demand
• adding value and strengthening distinctive qualities in the sales and marketing of flowers and plants
• reinforcing the central position of the Dutch horticultural cluster in the international market
• ensuring an efficient, capable and thriving organisation

Core values of Flora-Holland

Service, Sustainability, Boldness and Clarity are the four core values of Flora-Holland. Our objective is for all employees to use these concepts to underpin their actions.
• Service for our customers
• Sustainable in our relationships
• Bold in our trading
• Clear in our communication
International trade in plants and flowers is growing. This trend will continue for the coming years, thanks in part to the digitisation and virtualisation of the horticultural world.
FloraHolland is expanding an international service network to bring together the supply and demand of horticultural products. Thanks to intensive collaboration between all parties in the horticultural sector, we provide the gateway to international trade.

Flora-Holland as a Trading platform

Flora Holland has a number of market places with an auction clock sales system and a solid logistics network. The focus in Aalsmeer, Naaldwijk and Rijnsburg is primarily on exporting customers. In Bleiswijk and Eelde, the focus is on the domestic market. Veiling Rhein-Maas (Herongen, D) is collaboration between FloraHolland and Landgard. Flora Holland also supports the outlets by providing an intermediary organisation and customised services such as concept development, personal sales, product promotion and market information.

Green-ports in Netherlands

Collaboration is also evident in the various Green-ports. They are horticultural locations of national importance. All links and support companies together form a strong cluster. The Netherlands has five Green-ports, in which all parties are represented. Green-ports are excellent platforms to conduct joint initiatives and to lobby. For example, for better accessibility and more space.

Green-port Holland

Green-port Holland serves the national interest, and Flora Holland is proud to be on its Board. But we work in other ways to build a strong horticultural sector. For example, by setting up joint projects between agricultural education centers and the horticultural world.
Flora Holland is constantly talking to policy-makers, politicians and directors about themes such as sustainability, mobility, use of space, innovation and education. Flora Holland is actively involved in developing chain-wide solutions in areas such as logistics, e-business and entrepreneurship.
For Flora Holland, corporate responsibility means caring about human, environmental and social issues.
In the fields of transport and logistics, we instigate sustainable initiatives such as transport over rails and water, the use of alternative fuels and collective transport. Innovation in energy consumption will be high on our agenda in the next few years.
Our active contribution to two major fundraising events, Ride for the Roses and Roparun, demonstrates our commitment to help the fight against cancer. Similarly, we believe our commitment to excellent service can only be achieved if our employees are proud to work for Flora Holland and are motivated to deliver the best possible performance.

Flora Holland stimulates the innovative entrepreneurship of its members by sponsoring Tuinbouw

Ondernemersprijs and the Glass Tulip. These prestigious awards are presented for horticultural entrepreneurship and best market introduction of the year respectively. In addition, the public can enjoy every year the floral splendour of various flower parades and annual exhibitions.

• Annual turnover: 4.5 billion euros and over 3,500 employees
• Plant and flower sales: 12.4 billion items a year
• Members: more than 4,500 of which approx. 600 are based abroad
• Customers: 2,400
• Auction clocks: 38
• The Green-port is, with Schiphol airport and the port of Rotterdam, one of the three economic ‘main ports’ of the Netherlands
• Direct and indirect employment within the sector provides 250,000 full-time jobs
• The Green-port is responsible for 20% of the Dutch trade surplus
To order flowers online, visit Mayflowers.in